Paris Syndrome. Café Neubau

Jun Yang´s café is called ›Paris Syndrom‹. Paris Syndrome is the term for a type of psychological disorder suffered by Japanese tourists, whose longing for the fulfilment of their preconceptions about Paris is thwarted by the reality of the city. They suffer a kind of negative culture-shock which approaches trauma. The café name chosen by Jun Yang is indicative of the entire conception, whereby longing and disillusionment are experienced simultaneously upon encountering the reality of that which is desired. The wish for the unattainable expresses a desire that cannot be redeemed: emulation and replication create an image, a surface onto which unfulfilled longing can be projected.

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