A New Divide?

At first glance, it seems that the former divide between applied and fine arts has been replaced by a new separation—i.e., the distinction between creative economy and the visual arts. At closer inspection, however, it becomes obvious that any boundaries between different creative fields are far less significant than the economic divide that is to be found within these fields, within the visual arts as well as graphic design. On the one hand, conceptual approaches and critical practices in graphic design and in the visual arts are increasingly similar to each other, and in both fields, these practices are frequently connected to small-scale projects and largely dependent on public funding. On the other hand, commercially oriented ventures reach an impressive scale both in design and the visual arts. The two worlds hardly meet and the gap is growing.

The conference A New Divide? aims to explore the increasing divides between social and economic agendas in contemporary graphic design. It will discuss graphic design’s potential in connection with the work of designers who have strong ties to Amsterdam and the Gerrit Rietveld Academie, but have different origins and succeed in various social and economic contexts.

On the occasion of A New Divide?, Bart de Baets developed a poster edition for the conference, Radim Peško designed the accompanying booklet, which features a synopsis of interviews conducted with the participants of the conference, and the Amsterdam bookstore San Serriffe (an initiative of Elisabeth Klement and Pieter Verbeke) will display and present a selection of books and catalogues dealing with the subject of the conference.

This conference is based on research by Barbara Steiner, carried out when she was invited by the Goethe-Institut Amsterdam and Castrum Peregrini to spend four weeks as curator-in-residence in Amsterdam in the autumn of 2013. The conference is organised by the Museum of Contemporary Art Leipzig in collaboration with the Goethe-Institut Amsterdam.

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